Why We Joined Bon Appétit

New leadership Editor-in-Chief Dawn Davis, Executive Editor Sonia Chopra, and Global Brand Advisor Chef Marcus Samuelsson talk about why they joined Bon Appétit and what they have planned across print, social, and video.
www.bonappetit.com/story/sonia-chopra-looking-to-the-future
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ABOUT BON APPÉTIT
Bon Appétit is a highly opinionated food brand that wants everyone to love cooking and eating as much as we do. We believe in seasonal produce, properly salted pasta water, and developing recipes that anyone can make at home.

Why We Joined Bon Appétit

жүктөп алуу

Көрүүлөр
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Жорумдар

  • Hi, we’re the new leaders of Bon Appétit. We know it's been a while since we've posted a video, and we are really excited to welcome you back and share the next chapter of BA with you. We are listening, learning, and building something together that showcases our best. We're building a team that is empathetic, respectful, and open to being challenged; that is paid fairly for their contributions; and that represents the audience we hope to serve. You're going to see new shows, new and familiar faces, and a whole lot of new recipes. And get ready for more from inside the Test Kitchen in the new year. We can’t wait to show you what we've been up to, and we really hope you love our new vision for Bon Appétit. Sonia, Marcus, & Dawn

    Bon AppétitBon Appétit9 күн мурун
    • lol

      NoraNora6 саат мурун
    • Gross. We like Sohlae, Rick, Christina, and Priya, gaby and hunzi too dude. And we do care what goes on behind the scenes. Not everyone likes white washed content like u

      shahnaz vatankhahshahnaz vatankhah7 саат мурун
    • I WANT THAT OLD THING BACK!!..

      Brian ArringtonBrian Arrington8 саат мурун
    • NO

      Bering90Bering90Күн мурун
    • To anyone wondering. Claire is gone and announced it on IG a while back. Go and follow her IG if you wanna know what she’s doing. She’s thriving btw. Brad is being the omami overlord we know and love on IG. I’m dying to see a new “It’s Alive” Chris Morocco is MIA. We all hope to see him soon. He’s probably on IG, I haven’t checked. So yeah... As for the rest of the squad we knew, no clue.

      Cosmic GaijinCosmic GaijinКүн мурун
  • BA proves they belong in KGcode by giving a standard youtuber apology. Doesn't address anything, isn't really an apology, and with no indication they will change after this

    Gelo AguilarGelo Aguilar50 секунд мурун
  • They can bring in whatever token hires they want as most the people who left weren't worth the screen time, Claire's was the only one of value that's gone. I'll just stick to Chris, Andy and Brad in the mean time. Hopefully they got a nice juicy payday out of it for sticking around through it all.

    illn0rilln0r8 мүнөт мурун
  • Without Claire, I don't care. I'm done with BA. I joined because I liked Claire doing Gourmet Makes.

    Jared WagnerJared Wagner14 мүнөт мурун
  • Why did I join Bon Appetit? I don't understand equity pay yet

    LucasLucas49 мүнөт мурун
  • This is outrageous, you failed so many people, you are terrible Bon Apetit. Deep down you could’ve handled this way better but you decided to replace the people who asked for respect and pay and pushed out this apology . You failed and you’re a terrible company. I cannot fathom how you handled this.

    Marisol LopezMarisol Lopez55 мүнөт мурун
  • I mean at least we got Marcus now

    Man of RiceMan of Rice2 саат мурун
  • Here the thing about all the criticism below, you can call out someone for making mistakes, but if you don't allow them to find a path towards redemption, if every path they attempt gets met with equal criticism, them you stop being an "agent for good". To condemn without offering the chance for reconciliation is morally wrong.

    James NuernbergJames Nuernberg2 саат мурун
  • wait, so claire isn’t here???? she was the best

    Diego VegaDiego Vega4 саат мурун
  • Ah yes, the classic "we made a mistake and we're gonna address it by not really addressing it"... nice one BA

    Tim the EnchanterTim the Enchanter4 саат мурун
  • yikes

    Almat SailaukhanAlmat Sailaukhan5 саат мурун
  • Using colored people as a cover-up. It is 2020, and you thought us people with brains would not figure that out? Yikes...

    Thysen B.Thysen B.5 саат мурун
  • so did sohla, priya, christina, and other poc editors get paid?? no ones answering the question. theyre accting like we'd forget

    maev _maev _6 саат мурун
  • no because wtf is this.. you guys really couldve done better.

    maev _maev _6 саат мурун
  • Oh good , token brown people makes it all better...

    Megan MitchellMegan Mitchell6 саат мурун
  • As much as I'm up against the whole notion of this video, Dawn has some beautiful bone structure.

    AreumAreum6 саат мурун
  • Is everyone getting paid is the REAL question here.. Y’all could have used the “why we joined” as an anecdote while they cooked.. Instead, this seems like a “we got new minorities” showcase.. Definitely lost a viewer because of everything, but this is officially the last view.. It is better to address the elephant in the room than to push it aside for another elephant to fit.. BOO Appétit is more like it..

    Juan MazonJuan Mazon7 саат мурун
  • So now everybody in black or brown face??.

    Brian ArringtonBrian Arrington8 саат мурун
  • Oh honey, no, this is not taking accountability.

    Lake StephensonLake Stephenson8 саат мурун
  • WHERE THE WHITE PEOPLE. AT??.

    Brian ArringtonBrian Arrington8 саат мурун
  • *lmao* the like to dislike ratio

    Sienna AustinSienna Austin9 саат мурун
  • "americans having a big conversation right now in terms of... identity and culture" YIKES "race" is the word youre looking for.... obviously identity and culture also play huge roles, but the omission of that word was deafening.

    clorofemullyclorofemully9 саат мурун
  • Are we going to talk about what happened? or are we just going to pretend like nothing happened? Your staff had a protest. some of them are gone, because of the way you treated them...

    queen beequeen bee9 саат мурун
  • "Look we found new brown people!"

    Tyler CohenTyler Cohen9 саат мурун
  • This is so painfully scripted. Shame on you guys. Just leave this platform and allow smaller channels to truly take the place of these mega-corporations.

    Huey LongHuey Long10 саат мурун
  • Seeing a lot of white comment on here, voicing their opinions for POC. Any poc on here have anything to say about this statement BA has made?

    Drew BeasleyDrew Beasley10 саат мурун
  • Omg

    NarindraNarindra11 саат мурун
  • If you want diversity, then this isn't enough... where are the various asian people? Aborigines, etc. If you want quality, then this isn't enough... I've heard nothing original, it's just generic progressive stuff bedroom feminist could come up with it.

    The flying dutchmanThe flying dutchman12 саат мурун
  • What about hiring some Asians? This damage control is wrong on all levels....unsubscribed

    TheFuronghuaTheFuronghua12 саат мурун
  • so we just aren’t going to talk about the issues with Condé Nast and you’re going to hire all POC? the vibe is “but i have black friends”

    Hannah MillerHannah Miller12 саат мурун
  • I wonder when white people will be allowed to have jobs again.

    tomr200199tomr20019912 саат мурун
  • Bon Appétit could have just stayed away instead of doing this

    Dustin DouglasDustin Douglas13 саат мурун
  • This is a joke right?

    Adelia BelleAdelia Belle14 саат мурун
  • Oh so you hired colored ppl now and put them as your intro to your new venture after all that backlash? Stupid

    Rose Ann PalacayRose Ann Palacay14 саат мурун
  • Finally, I have found a place where I can get and a decent enchilada recipe AND a lecture on cultural appropriation.

    Logan WilcoxLogan Wilcox14 саат мурун
  • Lol BA? More like BS. The most knockoff thing I’ve ever seen 😂

    Mono HassanMono Hassan15 саат мурун
  • This isn’t a good look BA 😬😬😬 (IE forced diversity to fix their image)

    Charlie IrizarryCharlie Irizarry16 саат мурун
  • ✨ WOW TOKEN DIVERSITY ✨

    r wr w16 саат мурун
  • This ain't it

    Bradlee297Bradlee29716 саат мурун
  • I love Samuelsson, but this ain't it. Completely forgot that I was still subscribed. I'm sorry, but I'm out.

    Night AngelNight Angel17 саат мурун
  • BA is highlighting black food creators but is missing the mark on addressing any issues they have faced. Seeing POC leadership is wonderful but it isn't telling the viewer what is changing because of it. People are going to complain no matter what but the biggest issue is: What are your steps to actually remedy the issues of BA and Conde Nast?

    Matthew LuckMatthew Luck17 саат мурун
  • Slow down a little bit Sonia, i had to put you in .75 speed

    Emmanuel HpEmmanuel Hp17 саат мурун
  • Actually address the problem directly. Talk about the employees you robbed. Bring them on, let them say their piece, and address the actual problems. Just having some vague discussion about race doesn't address anything, or reflect any lessons learned by everyone in charge. I'm so disappointed. I held out to see where this would go, but I'm just unfollowing.

    Justin CaruthersJustin Caruthers17 саат мурун
  • Money!!

    Cooking The WebCooking The Web17 саат мурун
  • I'm just here to read the comments 😂🍿 (hands down this is worse than any other youtuber "apology" video)

    Abby ReevesAbby Reeves18 саат мурун
  • yeah you joined because of the color of your skin, i mean no doubt they are capable but come on

    Seyar EsmatiSeyar Esmati18 саат мурун
  • I feel like that this living proof of that Black girl who wrote “Anything is possible if you sound white on the phone.” for her yearbook quote 😂.

    S JS J18 саат мурун
  • This is a step in the right direction

    Jorge MéndezJorge Méndez19 саат мурун
  • Disappointed. This gives off diversity hire vibes.

    Ali BentzAli Bentz19 саат мурун
  • *Everyone dislikes this*

    CreativeYousernameCreativeYousername20 саат мурун
  • So gross, where's Brad!!!!

    anthony kinkleanthony kinkle20 саат мурун
  • I couldn’t care less about these new people.

    DrakeTainDrakeTain21 саат мурун
  • when we said BA test kitchen was like The Office, we didn't mean season 8

    flungoutofspaceflungoutofspace22 саат мурун
  • So cringe. Raise your hand if you're so busy watching Sohla with Babish that it wasn't until now that you realized there are new BA videos...

    Sarah HagedornSarah Hagedorn22 саат мурун
  • You want brown people you got it. BA had some diversity but wasn’t the problem that they weren’t being paid an featured equally?

    Shavawn WinstonShavawn Winston22 саат мурун
  • I feel sorry for these people actually. no offense to anyone but it just seems like they’re here to make a point and it doesn’t have anything to do with ba

    luke wluke w22 саат мурун
  • Cmon, Marcus. You’re better than this. You cannot possibly take this bait after owning a highly successful restaurant...

    BeepBeepBoopBoop FCBeepBeepBoopBoop FC22 саат мурун
  • Nooooo bon appetit, noooooo

    Amanda SimondsAmanda Simonds23 саат мурун
  • Oooh this is bad bad bad bad you were diverse you already a great team that we love so much. Please bring them back they were part of you they were your face and your soul. You are doing me wrong.

    Lin LovecraftLin Lovecraft23 саат мурун
  • Bon Appetit’s channel lost 40 thousand subs the day this was uploaded. They’ve lost 80k in the subsequent week. They’re on track to lose a million in a year.

    𝓶𝓮𝓸𝔀𝓶𝓮𝓸𝔀23 саат мурун
  • The woman who we all love, Chris, Brad, the woman who was the kitchen manager, and the guy who was nice with the red hair and beard who tasted the woman who we all love’s food all carried the channel

    John Duffy - ArkeksejesJohn Duffy - ArkeksejesКүн мурун
  • I feel like this video is trying to push the fact that they have hired new brown staff. They had a good mix in the cast already just needed to treat them better and they would still be around.

    Declan KellyDeclan KellyКүн мурун
  • Eeek! Nooooooo, not the "I have Black friends now" trope?!

    Lynnae BrownLynnae BrownКүн мурун
  • Literally all they had to do was preface this new content with a "We are sorry and here's our plan of action in bettering ourselves" video featuring everyone.

    TylerTylerКүн мурун
  • I love you, Bon Appetit. I really do. This, however, is inexcusable. You chose to behave poorly, and when finally called out on it, this is your response? I don't want to see this. If you actually admit your wrongdoing and be honest with your viewers, I might come back, but I'm unsubscribing for now.

    MrWhiteMrWhiteКүн мурун
  • I'm so confused. What happened? I don't follow BA, but enjoyed seeing the previous content. What happened the the other people? Are they not working at BA anymore?

    Amy TaylorAmy TaylorКүн мурун
  • Uh-

    clarissa ruizclarissa ruizКүн мурун
  • Did Claire and Carla leave? I hope not. Cause they were the only reason I watched this channel. I really could care less about all the other drama.

    Michael MajestyMichael MajestyКүн мурун
  • Unsubscribe

    Peter NealPeter NealКүн мурун
  • So we replaced Sohla, Rick, Priya, and Gabby.... got it!

    It's a PopeIt's a PopeКүн мурун
  • Im sure these three people are great but wow, this is unbelievably tone deaf. Ignoring the elephant in the room was not the correct answer disaster recovery team

    Corey BusuttilCorey BusuttilКүн мурун
  • What a pathetic attempt at virtue signaling. Time to unsubscribe

    Grant BoydGrant BoydКүн мурун
  • so instead of apologizing, they sweep it under the rug and hope tokenism is good enough.

    SelenaSelenaКүн мурун
  • Please tell me Claire and molly are still here!!!!!

    Osh! Media CompanyOsh! Media CompanyКүн мурун
  • This is so fake its actually disgusting haha I genuinely feel sick watching this dumpster fire.

    Aaron DoveAaron DoveКүн мурун
  • This is so embarassing lmfao

    Meredith SheehanMeredith SheehanКүн мурун
  • Why we joined ba: to become the new token minorities of the brand

    Meredith SheehanMeredith SheehanКүн мурун
  • hey ba... is it really to difficult to make an apology where you detail the specific ways in which you'll improve the environment of your company and compensate your bipoc employees fairly? because everyone can see through this calculated PR move and your failure to take proper accountability speaks volumes about your commitment to your employees

    Trevor TillettTrevor TillettКүн мурун
  • This screams “how do you my fellow minorities? Are we relatable now dawg?”

    Cosmic GaijinCosmic GaijinКүн мурун
  • I’ll just follow the people i love, that you screwed, on their own platforms. You had something special and took advantage of it. Bye BA.

    Brian HamblinBrian HamblinКүн мурун
  • Oh dear. This is bad.

    Christina WardChristina WardКүн мурун
  • Race should quit being a focus point and a qualifier. Race politics is the worst. There was nothing wrong with White people having these jobs. There would’ve been nothing wrong with brown people having these jobs if they hadn’t been installed BECAUSE they are brown.

    The Captain 4The Captain 4Күн мурун
    • Isn’t the problem with them being compensated less, despite their resumes and experience? I’m confused

      ****Күн мурун
  • A vegetarian can write about burgers, but god forbid a white person write about an African dish

    Jack ChapmanJack ChapmanКүн мурун
  • I bet you they were forced to sign non-disclosure clauses to keep their wages secret. I bet you they make significantly less than the white male chefs and nothing has changed either

    JordanellaJordanellaКүн мурун
    • 100%

      Jack ChapmanJack ChapmanКүн мурун
  • Oh sweetheart, that ain’t it.... this just ain’t it LMFAO!!!!!!!

    Nickay DianeNickay DianeКүн мурун
  • How embarrassing. See you never again, BA.

    Kevin MarklandKevin MarklandКүн мурун
  • You REPLACED the "troublesome" ones and thought that would fix the problem? THEY'RE NOT OBJECTS BA

    Sebastian ChajonSebastian ChajonКүн мурун
  • Good job, as soon as Brad is fine it’s C YA

    The CountThe CountКүн мурун
  • What a joke

    Kevin WilliamsKevin WilliamsКүн мурун
  • man i feel embarrassed watching this

    yuno unoyuno unoКүн мурун
  • The fk is this

    Billy WangBilly WangКүн мурун
  • I mean it's good that Conde Naste hired POC for the leadership positions at BA, but this really really smacks of tokenization. Readers and viewers are really concerned about the internal culture and practices at BA- without explicit acknowledgment of the harms done, and what policies are now changed to ensure it doesn't happen again, this really feels like BA is just replacing people without changing it's behavior at all.

    MYREALNAMEMYREALNAMEКүн мурун
  • BA is trash now lmao

    Anthony LamAnthony LamКүн мурун
  • This is the worst way they could've handled this lmao tf

    Poorvaja HatakePoorvaja HatakeКүн мурун
  • BA getting destroyed. Hey look we got rid of all the white people. Lol

    The White Mat StudioThe White Mat StudioКүн мурун
    • Except the kept most of the white people..

      Jack ChapmanJack ChapmanКүн мурун
  • could have just started paying the people you already had fairly and nobody would have cared anymore. this is like ultimate pandering.

    DubsysDubsysКүн мурун
  • “the team at BA is SOOOOOO good” yeah...okay 😐

    Kareem TahaKareem TahaКүн мурун
  • 'European mindset of poached salmon or chicken' ... Hmm great start to the new BA

    Ash JilkaAsh JilkaКүн мурун
  • lol

    RactupusRexRactupusRexКүн мурун
  • THIS IS HILARIOUS. First video after all of this- BLACK PEOPLE ARE A THING OKAY WELL HIRE THEM lol

    Alexandra HunterAlexandra HunterКүн мурун